20 Best SEO Keyword Research Tools and Software 2023
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| Finding a keyword research tool isn't that difficult these days. |
20 Best SEO Keyword Research Tools and Software 2023.Finding a keyword research tool is not that difficult these days. The market is full of keyword research (KR) tools, and there is no doubt that they are well equipped to help you.
But the question here is not to grab a tool that just generates a list of keywords for you.
The ideal app will give you in-depth information about which keywords are trending, which have tough competition, and which bring high traffic.
I've compiled some of the best keyword research SEO tools that meet our criteria. Go ahead and explore each. The list includes both paid and free tools.
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1. Ahrefs Keyword Explorer
2. SEMrush
3. KWFinder
4. Longtail Pro
5. WordTracker
6. Answer the public
7. Moz Keyword Explorer
8. SecCoppit
9. Keyword Tool
10. Jaxie
11. Growthbar
12. UberSuggest
13. Keywords everywhere
14. Google Keyword Planner
15. Google Trends
16. Soval
17. Wordstream Keyword Research
18. QueryDB
19. Keyword Surfer
20. SpyFu
Restaurant and Mobile
1. Ahrefs Keyword Explorer
Ahrefs is a complete SEO suite and a popular choice for keyword research.
While the company offers several products, its Keywords Explorer is the one you should look for to get a comprehensive list of keywords.
Keyword Explorer generates monthly search volume, the competition you will face and the target market it will attract once you decide to choose it. Not only this, it also shares the number of backlinks required to improve your site's ranking.
Key benefits
1. Keyword concept
2. SEO metrics
3. Advanced filter
4. Ranking score
5. History of Top Contenders
Pricing
Ahrefs offers four plans starting at $99 per month.
Since subscriptions aren't cheap, I recommend taking a trial before choosing a plan It is relatively affordable and will help you make an informed decision.
2. SEMrush
SEMrush offers an extensive list of functions that help you discover keywords and phrases that your competitors are using to drive traffic to their sites.
You probably use its keyword magic tool often. Features include amazing advanced filters to narrow down the keyword list. With the refining function, you can find low-competition long-tail phrases and commercial terms for you.
SEMrush categorizes keywords into groups, saving you time deleting irrelevant niches from your list. You will rarely find this function in other tools.
Key benefits
1. In-depth keyword overview
2. SEO strategies of competitors
3. SERP filter
4. Comparison report
5. A database containing about 20 billion keywords
Pricing
SEMrush starting price is $119 per month. You can upgrade your plan and cancel any additional services at any time
Take advantage of its 7-day free trial to learn more about the app.
3. KWFinder
As a part of the Mangools SEO package, KWFinder offers you a well-detailed keyword analysis at an incredibly affordable price.
You can sort data by search volume, CPC cost, and difficulty level. The list offers clickable long-tail keywords that allow you to analyze any suggestion with a single click. You can also discover the keywords your competitors are using.
The tool has a simple interface for comfortable data absorption.
Key benefits
1. In-depth keyword insight
2. SERP analytics feature
3. Contestant history
4. Local keyword search option
5. Individual phrase difficulty scores
Pricing
You can get a KWFinder in the Mangools package for $29 per month. The tool offers three customized plans for small businesses to large enterprises. Mangools also offers a 10-day free trial. If you are a beginner, this is the best keyword research.
4. Longtail Pro
If you are specifically looking for a long-tail keyword research app, this tool might be the best for your project.
The tool is incredibly effective and time-saving. It generates low-competition phrases related to your niche and automatically updates the list based on the keywords you choose.
You can also look at the analysis of individual suggestions to learn if they can compete with others currently ranking their pages for the keywords you mentioned.
Key benefits
1. Up to 6000 words
2. Competitive keyword recommendations
3. SERP analysis
4. Daily rank tracking
5. Site Audit
Pricing
The Longtail Pro starter plan is $37 per month, but you can get a discount on an annual subscription. The platform offers three plans and an eight-day paid trial.
5. Wordtracker
Wordtracker is a user-friendly tool that offers a clean dashboard and highly relevant features to find your targeted keywords.
Like any other common platform, you will definitely get keyword suggestions, volume, historical graph, difficulty level and CPC in one column. But what's great about Wordtracker is the bonus addition.
The tool provides separate PPC and SEO results that allow you to discover the commercial value of your keyword, how often it is used, and its approximate competition.
Key benefits
1. Four search engine results
2. Keyword suggestions
3. SEO and PPC metrics
4. Refining options
Pricing
WordTracker plans cost between $27 and $99 per month. The tool offers ten free searches and an additional seven-day free trial to test the platform.
6. Answer the public
Answer the public shows a real-time visual representation of the questions people are searching on Google
While the tool may seem better suited for generating content ideas, you'd be surprised at how many specific keywords you can generate from the data.
Answer Public Extract raw data and split it into phrases and questions. Organized data gives you a deeper insight into how your prospects look for a particular solution.
Its Pro version offers particularly attractive features that you will surely love.
Key benefits
1. Google search query
2. Long-tail keyword ideas
3. Search engine warning
4. Extensive filter options
Pricing
Public Answers is a freemium tool; However, the daily search limit is extremely limited. I recommend upgrading your account to Pro once you are familiar with the platform.
The platform offers three plans ranging from $79 to $199 per month.
7. Maze Keyword Explorer
The tool provides deep insight into organic traffic, click-through rate, keyword difficulty, and search volume.
Moz's distinguishing feature is its smart suggestions. The app, among related search results, displays unused long-tail keywords for grabs.
It additionally generates a Priority Score to show your keyword's high-volume and low-competition ratio.
It is an excellent tool to consider.
Key benefits
1. Long-tail keywords
2. SERP analysis
3. Keyword metrics
4. Advanced filter
Pricing
Moz Explorer is available in the Moz Pro package which offers four plans ranging from $99 to $599 per month and a 30-day free trial.
Create a free account to get ten free questions.
8. SECockpit
SECockpit isn't the prettiest of tools, but it offers a lot of information and advanced filtering functions.
Key benefits
Over 1.10 thousand search results
2. Keyword suggestions from Google Ads, Amazon, and YouTube.
3. Advanced filtering options
4. Competitor analysis
Pricing
SECockpit offers surprisingly affordable pricing due to its advanced features. Prices start from $25 to $79 per month.
9. Keyword Tool
Contrary to its sleek name, KT is one of the popular tools for the huge amount of data it offers.
You can generate keyword suggestions from eight major search engines, analyze your competitor's SEO strategies, and discover what questions people are asking around.
Interestingly, you can also find hashtags that are trending on different search engines.
Judging by its functionality, KT is designed with influencers in mind.
Key benefits
1.Thousands of relevant keywords
2. Trend graph
3. Hashtag suggestions
4. Negative keyword filter
Pricing
Keyword Tool offers both free and pro plans, although its free version has limited access.
Check out its paid plan to get more features. The tool offers three plans charging between $79 and $150.
10. Jaxie
It is an advanced keyword research tool perfect for affiliate marketers.
Although the platform provides all the basic metrics to find the right keywords, it is especially popular for its additional features.
For example, Jaaxy displays domain availability next to each keyword to let you know that you can use it for your site name. The tool also offers an affiliate program function that allows you to view a list of affiliate pages that rank for keywords.
I recommend taking a starter trial to explore Jaaxy.
Key benefits
1. Site Analysis
2. Discover affiliate programs
3. Domain search option
4. Competition scores
5. Keyword management
Pricing
The Jaaxy starter plan is free, but it offers limited searches. You can purchase a Pro plan for $49 per month.
11. Growthbar
Growth Bar is the best choice for those who prefer to get a complete SEO package from one software. It helps you analyze any site's SEO, get access to keyword metrics, and automatically outline content for your blog.
You can discover how top sites are performing and generate low-competition keyword ideas to optimize your content.
Key benefits
1. Unlimited search
2. Keyword tracking
3. Audit competitor sites
4. Outline Al-derived materials
Pricing
Growth Bar extends to three monthly plans starting at $29. You can also get a 5-day free trial by signing up on the site
12. UberSuggest
Ubersuggest is the mini and affordable version of Ahrefs. While I wouldn't call it a substitute for the former, it's a surprisingly solid tool for keyword research.
You can discover your keyword search volume, potential competition, cost per click and geographic reach.
You can also analyze what content people are using to attract traffic and what social networks they are using to generate said traffic.
Key benefits
1. Keyword suggestions
2. SEO metrics
3. Historical data of competitors
4. Target market segmentation
Pricing
UberSuggest's basic keyword research tool is free. To get access to deeper graphs of your audience and competitors, upgrade the plan for $12 per month
13. Keywords everywhere
If you prefer a straightforward app, use keywords everywhere.
It's a freemium Chrome extension that delivers SEO search results data directly to your browser, making keyword research super convenient.
You can discover five-year trends, both on-page and off-page difficulty levels, related keywords and lists of questions people search for.
Keyword Everywhere also shares whether someone is searching for your brand.
Key benefits
1. Long-tail keyword lists
2. search search
3. Global trend graph
4. SEO metrics
Pricing
Keyword Everywhere is free for everyone, you may need to buy credit points to access search volume. The minimum package of $10 consists of 100,000 credits.
14. Google Keyword Planner
Most people choose Google Keyword Planner because of the relevance of Google Ads. The tool extracts data directly from Google and generates useful results for optimizing your PPC campaigns.
The app has some decent functions. One of them is that top page bid.
The tab reveals the average cost you need to display your ad on the first page.
If you have some experience in SEO campaign then go for Google Keyword Planner.
Key benefits
1. Keyword generation
2. Monthly search volume
3. Estimated cost per click
4. Historical data for forecasting
Pricing
Keyword Planner is a free tool available to Google Ads account holders. Create an ad account and start using it for free.
15. Google Trends
Google Trends works differently than traditional keyword research tools.
In addition to generating related keywords and search queries, Google Trends lets you compare two phrases to identify which one is in higher demand.
With Google Trends, you can explore your keyword's growing interest, its country reach, and where it's growing in demand. Additionally, you can view trending searches to discover what people are currently browsing
Key benefits
1. Related keywords and query results
2. Comparison Chart
3. Keyword popularity by region
4. Multiple web search filters
5. trending matter
Pricing
Google Trends is free to use. Sign in with your Gmail account to use the tool.
16. Soovle
Soovle is a basic research tool that extracts relevant keywords from search engines and summarizes them for you on a single page.
The tool generates keywords from real-time search queries and provides the original links from which the words were taken. This gives you the opportunity to study where people usually go to find answers.
Soovle's winning feature is the sheer number of search engines it offers.
You can discover keywords from over 15 major websites, including Walmart, AliExpress, and Wikipedia.
Key benefits
1. Multiple search engines
2. Keyword generation from real-time queries
3. Customizable dashboard
Pricing
The tool is free to use.
17. Wordstream Keyword Research
Wordstream is an advertising agency that offers a free tool to generate keywords for your PPC ads.
The tool scans your site's content and shares industry-specific suggestions, reducing the time you'd otherwise spend weeding out irrelevant keywords. Performance data additionally helps you select the right keywords for your marketing budget.
Wordstream is a good option for keyword planners.
Key benefits
1. Niche phrases
2. Long-tail keywords
3. Location-based data
4. Google and Bing search results
Pricing
Wordstream keyword research tool is free to use, you may need to create an account to continue using it.
18. QuestionDB
QuestionDB is a similar public answer platform but produces results with slight differences.
Unlike the latter, QuestionDB displays a list of questions and keywords pulled from most social networks like Reddit.
With QuestionDB, you can discover what people are talking about, pick keywords used in questions, and build your entire content around it. The tool is an excellent choice for bloggers who want to get keywords and content ideas from one place.
Key benefits
1. Real-time search queries from Reddit
2. Up to 800 keyword suggestions
3. Unlimited usage
Pricing
QuestionDB has 50 free searches for new users. If you want access to the full results, you need to buy its Pro plan at a cost of $10 per month. QuestionDB offers 30% discount on annual plan.
19. Keyword Surfer
This tool is an excellent alternative to content SEO with some additional benefits to improve your keywords everywhere.
Keyword Surfer gives you insight into your competitor's site traffic, the length of their page content, and the keywords used to optimize their content.
You can install it on your Chromium and discover SEO metrics along with your Google search results.
Key benefits
1. Easy installation
2. Keyword concept
3. Top Page Estimated Traffic
4. Competitor Content Analysis
Pricing
Keyword Surfer is a free product offered by SEOSurfer. To get the full package, you may need to purchase the plan. The platform charges a monthly subscription fee between $49 and $199 depending on the plan you choose.
20. SpyFu
SpyFu does exactly what it says. The competitor analysis platform provides you with an in-depth report on your competitors and your seed keywords.
The tools offer a wide range of features, from keyword suggestions and backlink lists to commercially valuable phrases You can see a comprehensive keyword overview, rank history, SERP analysis and top advertisers. SpyFu even displays ads currently running in the same niche.
The app extends six main functions to rank your page for targeted keywords.
Key benefits
1. Estimated mobile and desktop traffic scores
2. SERP report
3. Suggested keywords for ads near you!
4. Google Ads Records
Pricing
SpyFu offers a free version. To unlock full data, purchase a premium membership for a minimum monthly fee of $33.
Restaurant and Mobile
remember The right keyword tool primarily helps you discover what people are actively searching for and how to use those phrases to drive traffic to your site.
Keep this in mind the next time you go shopping for your keyword research software.
People are also asking
Which is the best tool for SEO keyword research?
15 Best Keyword Research Tools
1. Semrush.
2. Soovle.
3. Jaaxy.
4. Google Search Console.
5. Ahrefs Keywords Explorer.
6. SECockpit.
7. Google Keyword Planner.
8.KeywordTool.io.
Which is the most powerful SEO tool?
Semrush is widely regarded by users and SEO professionals as one of the most powerful and feature-rich SEO tools available today. Use Semrush for keyword research, in-depth audits of your website, creating and tracking PPC campaigns, and improving your overall search engine rankings.
Which keyword tool is best?
The best free keyword research tools in 2023
1. Moz Keyword Explorer for the best all-around free SEO keyword research tool.
2. Google Keyword Planner for researching paid keywords.
3. Semrush for advanced SEO professionals.
4. QuestionDB for finding question-based keywords.
5. Jaaxy for affiliate marketers.
